Press Releases, Industry Articles, Resource Links / PDF
Press Releases: Bloomin’ Easy® Releases Five New Varieties to Growers in 2021
NEWS RELEASE:ABBOTSFORD, BC – January 4, 2021 – Bloomin’ Easy® is excited to bring five new varieties to wholesale nursery growers starting spring 2021: Pearl Potion™ Lilac, Beekeeper™ Caryopteris, Cherry On Top™ Sorbaria, and two reblooming Hydrangea macrophylla cultivars, Kimono™ and Starfield™. These improved varieties will bring unique characteristics to market and offer young homeowners exceptional beauty and low-maintenance.To be one of the first to see these new varieties virtually, visit the Bloomin’ Easy® booth at the 2021 MANTS Business Hub going live January 6-8. Registration is affordable for all and you can attend from the comfort of your home. To register visit mants.com.For more information on Bloomin’ Easy®, the plant brand for young homeowners, please contact Marketing Manager, Kevin Cramer at email@example.com or call 1-888-826-2355.
With three simple steps to success: Plant, Water, Relax™, Bloomin’ Easy® inspires young homeowners to ‘jump-in’ by communicating that this world-class, low maintenance collection fits their modern-sized outdoor space, and their busy lifestyle as well.
“I’m excited about the value these new genetics will bring our industry as well as young consumers,” says Brand Manager, DeVonne Friesen. “They offer significant aesthetic improvements, smaller well-kept forms, and the low-maintenance everyone asks for, especially for young homeowners."