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Speaker: Neal Glatt, Managing Partner at GrowTheBench




Session Title: How to Engage Great Employees

Sunday, July 11  4:00 PM - 5:00 PM

Description:  More than 60% of employees are open to new work opportunities and in today's tight labor market losing a great employee is not an option. In this session, you'll learn what the science proves helps keep great employees motivated and engaged in your company along with easy, affordable steps you can implement to win the war for talent. 

Level: All Audiences          Type: Business Operations



Session Title:  The Art of Talent Management: How to Hire and Coach Talent for Long-Term Success

Saturday, July 10  8:00 AM - 12:00 PM

Description:  Whether you are new to management or a veteran manager trying to adapt old techniques to today’s difficult labor shortage, this half-day workshop is essential to your success. Based in scientific study, yet presented in an interactive and practical manner, Neal Glatt, a certified strengths coach through Gallup and a John Maxwell certified coach, speaker, and trainer, will equip managers with the skills they need to hire for talent, develop their workforce, and manage teams to get the highest possible level of performance.

Attendees will learn why candidates who seem so great in interviews suddenly fail when working in the job. You will discuss how to coach today’s employees in a way that is motivating and effective, and how to shift their style to boost retention and employee engagement. If you have been frustrated with current workforce’s commitment, performance, and tenure, this is the can’t-miss education you need!

Ideal for anyone who manages others. 

This is the first in a two-part workshop series designed for the HR professional. Seats are limited. To get the most out of the workshop, it is recommended to register for both this workshop and Part 2 - Company Culture: A Competitive Differentiator. One or both HR workshops can be added on to your registration when you sign up for Cultivate'21. If you have already registered for Cultivate'21, you can add on one or both workshops by calling Maritz at (219) 354-6440. 

Level: All Audiences      Type: Business Operations



Session Title: Labor Efficiency Through Innovations

Sunday, July 11  9:30 AM - 11:00 AM

Description:  For contractors, labor costs remain the biggest expense and one of the most difficult areas to find increased efficiency. In this panel discussion, hear directly from leadership at prominent companies on how they are using innovation initiatives to maximize productivity and increase profitability when it comes to people. From apps to engagement to implementing change, this session will equip you to help your crews run like never before. Be sure to bring your most difficult questions about labor efficiency for our Q&A! 

Level: Intermediate            Type: Business Operations


Session Speakers, Panelists:

Neal Glatt, Managing Partner at GrowTheBench .... Moderator
Greg Davis, Director of Strategic Initiatives at Environmental Management Inc .... Panelist
Carrie Hancock, Seasonal Color Manager at Landscape Concepts Management .... Panelist
Bruce Hellerick, Director of Technical Services at Brightview Landscape Services .... Panelist
Leslie Herndon, President at Greenscape, Inc .... Panelist

Neal Glatt

Managing Partner at GrowTheBench 

Neal Glatt is a managing partner with GrowTheBench.com. In his career as a snow contractor, Neal joined Case Snow Management, Inc. as an Account Executive in 2010. The company owned a single pick-up truck and had annual revenues of less than $1 million. Leading the sales effort and serving as part of the leadership team, Neal helped the company exceed $40 million in annual sales before beginning his own coaching practice in 2017. During that time, Neal discovered the power of focusing on strengths and the ability of strong leadership to influence amazing results. His passion is to help other people also find fulfillment and success in life. He is a Certified Strengths Coach through Gallup and a John Maxwell Certified Coach, Speaker, and Trainer.

Neal earned Bachelor of Arts Degrees in Marketing and Spanish from Northern Michigan University.  Neal ran the Boston Marathon in 2018 and 2019, both times for a well-deserving charity benefiting youth in foster care.  You can learn more about Neal at www.NealGlatt.com.




GrowTheBench ... Professional education and peer groups for the landscape and snow management industry
Our industry is facing a critical labor shortage and this situation is only going to get worse as our population ages and workforce participation continues to decline. Companies seeking to attract and retain talent in such a tight labor market must invest in their people in order to keep them engaged, satisfied, and productive. The question is how and where to make such investments. GrowTheBench was created to provide a practical solution by offering affordable online education, professional development, and peer networking, focused on the professional landscape and snow management industry in United States and Canada.

GrowTheBench was created for the entire industry, including service providers, contractors, suppliers, educators, consultants, and anyone else involved in our industry. Think of GrowTheBench as the Amazon of online education for the landscape/snow industry. If you are interested in contributing content to GrowTheBench or have a recommendation to pass along, please contact us at FacultySuggestions@GrowTheBench.com. In addition, we are lining up “fireside chats” with business owners and other industry leaders to gain their perspective in several important areas. We welcome ideas or recommendations for these as well.


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