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Speaker: Matt Nelson, Senior Vice President at National Interiorscape Network




Session Title:  Building & Marketing Profitable Outdoor/Container/Streetscapes Rotation Program

Sunday, July 11  4:30 PM - 5:30 PM

Description:  The convergence of interior and exterior landscaping is seen in the beautiful plants in containers and beds at building entrances, on patios, and in courtyards throughout your market. Are you ready to serve this growing need?  This session will help you to understand and prepare to successfully fill this niche within your market. 

Level: Progressive            Type: Business Operations



Session Title: How Leading Companies Implement and Evaluate New Technologies and Processes

Sunday, July 11  2:30 PM - 4:00 PM

Description:  Companies are adopting new technology faster than before, with some successes and some major frustrations. If done properly, adding new programs can result in increased efficiencies and better customer experiences. But how do you know you are ready to adopt a new program? How do you prepare your team? How to you measure ROI and success? In this session, leading interiorscape companies will discuss the processes they go through in selecting and implementing new programs/technologies. Attendees will leave with guidance and an increased confidence in approaching the process for adding innovation through technology to their business. 

Level: Intermediate      Type: Technology


Session Speakers:

Edward McDonnell, CEO at Botanical Designs
Matt Nelson, Senior Vice President at National Interiorscape Network


Session Title: How Interiorscapers Innovated in 2020

Monday, July 12  9:30 AM - 11:00 AM

Description:  From creating online stores to pop-up plant shops, interiorscapers took on the challenge of 2020 with an creative mindset. During this panel session, you will uncover how interiorscapers turned lemons into lemonade and will interact with other peers to discover how they too innovated in 2020. Come prepared with questions and ideas - attendees are encouraged to bring photos of creative solutions they came up with this past year to share with all. 

Level: Intermediate          Type: Business Operations


Session Speakers, Panelist:

Matt Nelson, Senior Vice President at National Interiorscape Network .... Moderator
Elliott Bennett, President & Owner at I-Plants Magazine & Air Strength Canada .... Panelist
Jan Goodman, Owner/President at Cityscapes inc .... Panelist
Genevieve Reiner Mills, COO and In-house Counsel of Oakland Nursery, and Director of Oakland Green Interiors at Oakland Nursery

Matt Nelson

Senior Vice President at National Interiorscape Network 

Matt Nelson has been in the horticulture industry for his entire career.  He joined The National Interiorscape Network (NIN) in 2014.  He consults directly with NIN Partners to help them improve their business results through strategic planning, sales and marketing plans, operational reviews, employee recruitment and development, benchmarking and best practices sharing, leadership development and mentoring.  He also creates and delivers original content presentations and workshops at NIN and other industry events.  He assists owners in developing their exit plans, creates business valuations, market and sells horticultural businesses.

Prior to joining NIN, he spent 15 years with The Brickman Group, exterior landscape contractor, during their rapid growth period managing businesses in Chicago, Milwaukee and Minneapolis.  He spent 14 years with Tropical Plant Rentals/Rentokil in Chicago, St. Louis, Milwaukee and San Francisco. 

Matt grew up near Milwaukee, WI.  He discovered his passion for horticulture while working for a local truck farm/bedding plant grower.  He attended and graduated from the University of Wisconsin-Madison with a degree in Ornamental Horticulture.



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