My Educational Programs / Sessions @ Cultivate

Improving Profitability with Free Marketing Programs
Saturday, July 15 • 4:00 PM - 5:00 PM

In this session, a panel of experienced growers, brokers, and retailers will explain how they have used the free marketing programs that the non-profit organizations All-America Selections and National Garden Bureau create for the industry. They will give a better understanding of the AAS trials and resulting winners and NGB's Year of program for annuals, perennials, edibles, shrubs, houseplants, and bulb crops. Then, our successful professionals will explain how they have, are, and will use the free programs provided by these organizations. Join us for this exciting idea toss-out and case-study of how anyone can sell more product by using these programs.

                



    Dr. Alicain Carlson

    Head of Technical Services - Americas at Syngenta

    Dr. Carlson has been with Syngenta Flowers for eight years and is currently the Head of Technical Services. Her team is responsible for providing greenhouse growers with technical growing support and conducting a vast array of research trials to support Syngenta Flowers’ innovative product portfolio, validating marketing claims, and building culture guides. Before joining Syngenta Flowers, Dr. Carlson earned her M.S. and Ph.D. at NCSU in Horticultural Science studying various aspects of production and postharvest of floriculture crops. She also holds a B.S. from Virginia Tech in Biological Sciences.



    Syngenta Flowers North America:
    Special packaging to guarantee cuttings arrive in the best possible condition

    Syngenta Flowers North America is one of the largest wholesale breeders of hybrid flower seed and cuttings in the world – developing and producing flower seeds and cuttings for growers internationally. Syngenta Flowers is dedicated to the breeding innovative flower varieties that offer outstanding performance in the professional greenhouse, at retail, in the landscape and in the home garden. In addition to legendary genetics, we support industry professionals with world-class customer service, in-depth cultural information, flexible and exciting marketing programs, and a deep understanding of plants from many points of view. Syngenta Flowers has garnered more than 35 international awards for introducing hybrid annuals to the world, including such garden mainstays as Calliope® Interspecific Geraniums, Titan™ Poinsettias, Diabunda™ Dianthus, Endurio™ Violas, Sparkler™ Cleome, and Magellan™ Zinnias.



    Address: 2280 Hecker Pass Hwy. Gilroy, CA 95020
    Email:     info@syngenta.com     Contact:    
    Phone:    408-847-7333    FAX:     408-848-5429

                       







    About Syngenta Flowers North America

    Syngenta Flowers North America is one of the largest wholesale breeders of hybrid flower seed and cuttings in the world – developing and producing flower seeds and cuttings for growers internationally.
    Syngenta Flowers is dedicated to the breeding innovative flower varieties that offer outstanding performance in the professional greenhouse, at retail, in the landscape and in the home garden. In addition to legendary genetics, we support industry professionals with world-class customer service, in-depth cultural information, flexible and exciting marketing programs, and a deep understanding of plants from many points of view.
    Syngenta Flowers has garnered more than 35 international awards for introducing hybrid annuals to the world, including such garden mainstays as Calliope® Interspecific Geraniums, Titan™ Poinsettias, Diabunda™ Dianthus, Endurio™ Violas, Sparkler™ Cleome, and Magellan™ Zinnias.

    Meeting customer needs
    Whether you are a grower, young plant raiser, distributor or retailer, we have unique integrated solutions to help your business thrive. What’s more, you have access to our full range of experts. They can provide you with practical assistance on the ideal genetics and crop protection for your specific needs and commercial success.

    Rooting Stations
    Syngenta Flowers is committed to its customer’s success and has developed special packaging to guarantee cuttings arrive in the best possible condition. Our independent licensed root and sell locations and our regional rooting locations have been serving our customers for decades.


               

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