My Educational Programs / Sessions @ Cultivate

Garden Retail Tour
Saturday, July 15 • 7:00 AM - 5:00 PM

Get ready to take your garden center to the next level, beyond just a retail location. Discover how these four Ohio garden centers – some ranked among the Top 100 IGCs in the U.S. – have transformed their businesses into community centers, places where their customers want to come together and spend time outside of work and home life. Explore and share best practices in product merchandising, promotions, and customer engagement, as well as ideas you can immediately implement in your business. Stops will include Breezewood Gardens & Gifts, Bremec Garden Centers, Petitti Garden Centers, and Suncrest Gardens.

Visioning to 2025: Understanding the Digital Landscape of Advertising Using Content Creation
Sunday, July 16 • 2:30 PM - 3:30 PM

This topic, Visioning to 2025, started at Cultivate 2021. In 2022, we laid the groundwork for businesses of all sizes, to think differently; asking businesses to question if the 2020-2021 growth curve, while transformative, may not be sustainable. In 2023, the series continues with three panel discussions that will focus on still evolving aspects of the new business model. From the 18 million new consumers who entered the channel in 2020 to the new definition of online selling, the industry will hear from business leaders from across the country who are working, thriving and growing into the quickly changing business model that will be used by plant sellers in the consumer horticulture channel in 2025.
In panel discussion THREE: Understand the digital landscape of advertising and how content creation is designed. “Clips is the new website”

                



    Jessie Jacobson

    Owner at Tonkadale Greenhouse 

    Jessie Jacobson is the President and Owner of Tonkadale Greenhouse, an independent, single sight garden center in Minnetonka, MN. Jessie purchased the business from her grandparents on April 1, 2016. Jessie graduated with a bachelors degree in both Biology and Horticulture from the University of Wisconsin-Madison. Go Badgers.

    Jessie was honored to be recognized among her peers as a GPN 40 under 40. She continues to work towards equity and inclusion in the Horticulture industry and is so proud of the talented and hardworking women in the industry. Jessie lives and works in Minnetonka with her husband Luke, two children. Walter is12 and Margaret is 10. They all love to spend time in the garden, skiing in the mountains, and time at the lake cabin. Jessie is passionate about feeding hungry people locally grown, fresh produce as her organization supports many community gardens with plant starts and seeds. Most importantly, Jessie is on a mission to recruit the next generation of gardeners.

     


               

               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions --- GoGreen@LawnGardenMarketing.org