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Speaker: Leslie Halleck, Green Industry Consulting & Marketing at Halleck Horticultural




Session Title: Mastering the Art of Mentoring and Being Mentored

Monday, July 12  9:30 AM - 10:30 AM

Description:  If you think mentoring isn't a lot of work - or you think you're entitled to a mentor - think again. Being a successful mentor and mentee requires understanding that a mentoring relationship is a meaningful transaction between two accountable parties. While your organization may be looking for ways to structure a formal mentorship program, and you as an individual may be seeking a mentor, it's important to first understand what's involved in being a good mentor - and a good mentee. This session will cover perspectives from both the mentor and mentee standpoint and strategies for success, as well a when to say no to mentorship, and what to do when you don't have a mentor. 

Level: All Audiences       Type: Business Operations



Session Title: Strategies for Challenging Gender Bias: Use Your Power to Your Advantage

Monday, July 12  3:00 PM - 4:00 PM

Description:  Research shows that men and women equate being a leader with being male. If leadership itself is male-gendered, how do we as women ever achieve our career aspirations? No matter your career stage, you must first understand gender dynamics and bias in the workplace and academia. This session will help you build your power tool box by covering how to recognize gender bias, navigate the “double-blind” effect, negotiating skills, and using your emotional intelligence to your advantage. Concepts and strategies covered can be used both by individuals seeking to grow their professional path and by organizations who recognize they need to improve gender dynamics and weed out gender bias.  

Level: All Audiences       Type: Business Operations



Session Title: Becoming a More Powerful Communicator

Monday, July 12  4:30 PM - 5:30 PM

Description:  Getting your voice heard – and respected – can be a big challenge. While technology and social media have made communications more possible than ever, they haven’t made us better communicators. If you find yourself struggling to be heard, succeed in your job, grow your career, or advance your company or product goals, it’s probably time for an internal communications audit. Being a powerful communicator involves controlling the “conversation” – both literal and figurative – using specific behaviors and tactics. This session will address common communication struggles as well as strategies and tactics for self-analyzing and developing your own personal power as a communicator.  

Level: All Audiences           Type: Business Operations



Session Title: Women in Horticulture – A Powerful, Inspiring Networking Experience

Monday, July 12  12:00 PM - 1:30 PM

Description: This year is Women in Horticulture at Cultivate – an educational networking event for women in the green industry. Leslie Halleck, of Halleck Horticultural, LLC will kick off the event with a short, high-energy inspirational talk to guide you in bringing your own personal strengths and inner superpowers to the surface. After opening remarks, Halleck will facilitate a panel discussion with the following accomplished women in the green industry:

  • Lisa Minter-Buston is the Manager of Garden Retail at Minter Country Garden of Chilliwack, British Columbia
  • Terri McEnaney is the CEO/Owner of Bailey Nurseries Inc. of St. Paul, MN
  • Leslie Herdon is Vice President of Operations for Greenscape Inc/Franklin Hill Farm Nursery of Holly Springs, NC

Join us to hear the lessons these women have learned as they have navigated their green industry career path.

A portion of all tickets purchased will go to support an HRI horticulture scholarship.  

Seats are limited. Separate registration required. The Women in Horticulture Networking Experience can be added on to your registration when you sign up for Cultivate'21. If you have already registered for Cultivate'21, you can add on the Women in Horticulture Networking Experience by calling Maritz at (219) 354-6440. 

Level: All Audiences

Leslie Halleck

Green Industry Consulting & Marketing at Halleck Horticultural 

Leslie F. Halleck is a certified professional horticulturist (ASHS) who has spent her 28-year career hybridizing horticulture science with home gardening consumer needs. Halleck earned a B.S. in Biology/Botany from The University of North Texas and an M.S. in Horticulture from Michigan State University. Halleck's professional experience is well-rounded, with time spent in field research, public gardens, landscaping, garden center retail, and horticulture consulting and communications.

Halleck currently runs Halleck Horticultural, LLC, through which she provides horticultural consulting, business and marketing strategy, product development and branding, and digital content for green industry companies – as well as career coaching for industry members. Halleck is an award-winning marketer and writer for industry and consumer publications, and columnist for GIE Media. Her previous positions include General Manager for independent garden center North Haven Gardens in Dallas, TX, and Director of Horticulture Research at The Dallas Arboretum. Halleck is the author of several books including "Gardening Under Lights: The Complete Guide for Indoor Growers" (2018), "Plant Parenting; Easy Ways to Make More Houseplants, Vegetables, and Flowers" (2019), and her latest book “Tiny Plants; Discover the joys of collecting and growing itty bitty houseplants” (2021).

Halleck Horticultural ... Green Industry Consultant: Horticultural Content Marketing, Advertising, Business Strategy, Technical Horticultural Consulting, Public Speaker & Writer.  
I’m a Degreed & Certified Professional Horticulturist with more than 20 years of Green Industry experience and many more of hands on gardening. I earned my Masters of Science degree in Horticulture at Michigan State University (MSU). Prior to attending MSU I earned my Bachelors of Science degree in Biology from the University of North Texas (UNT), where my studies focused on botany and plant ecology. I'm a Certified Professional Horticulturst (CPH) via ASHS, The American Society for Horticulture Science.


I love the green industry and I've spent twenty + years discovering its nooks and crannies. I'm both excited by your business and laser focused on helping you define your identity and delivering a message of value, relevancy and authenticity. Improving perception of value is key and we all want to earn more for the important services and products we provide. My goal is to help you raise your game.I work with Garden Centers, Landscaping companies, LAs, Arborists, Growers, and other Suppliers within the green industry.

Address:    
Email:    info@lesliehalleck.com     Contact:   Leslie F. Halleck
Phone:    214.733.3407   FAX: 


             



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