LANDSCAPE:  Speakers / Sessions

Education is the Heart of Cultivate'21 ... AmericanHort offers 100+ educational sessions to provide you with industry best practices, fresh ideas, creative solutions. Cultivate'21 is a great opportunity to enhance your business and your career!
Plan for Success @ Cultivate'21 -- Preview Speakers, Educational Sessions

Speaker: Bruce Hellerick, Director of Technical Services at Brightview Landscape Services

BrightView (Brickman Group)
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Bruce Hellerick Director of Technical Services at Brightview Landscape Services   A Brighter Future Begins Here. Your landscape. Your goals. That's our focus.   We’re making it easy for you to have beautiful landscapes and enduring...
Speaker: Greg Davis, Director of Strategic Initiatives at Environmental Management Inc.

Environmental Management Inc
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Greg Davis Director of Strategic Initiatives at Environmental Management Inc. Environmental Management, Inc. (EMI) is a full-service landscape provider We offer design, construction, and maintenance programs to residential, commercial, and...
Speaker: Leslie Herndon, President at Greenscape, Inc.

Greenscape, Inc
Four Sessions: Labor Efficiency Through Innovations ... Contract Management ... Efficiencies with Plant Choice .... Women in Horticulture
Leslie Herndon President at Greenscape, Inc.  Leslie Herndon is a 25+ year industry veteran, beginning with her first job at 15 years old working at a retail garden center, then a wholesale nursery and the Extension Service during...
Speaker: Neal Glatt, Managing Partner at GrowTheBench

GrowTheBench
Three Sessions: Labor Efficiency Through Innovations ... How to Engage Great Employees ... The Art of Talent Management
Neal Glatt Managing Partner at GrowTheBench  Neal Glatt is a managing partner with GrowTheBench.com. In his career as a snow contractor, Neal joined Case Snow Management, Inc. as an Account Executive in 2010. The company owned a...
Speaker: Jason Cromley, Owner at Hidden Creek Landscaping

Hidden Creek Landscaping
Session Title : Estimating -- Stop Guessing and Start Measuring ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Jason Cromley Owner at Hidden Creek Landscaping Inc.  Since co-founding Hidden Creek Landscaping in 1998, Jason has continually looked to the future with his goal of growing and expanding the business. He believes this comes directly from two...
Speaker: Carrie Hancock, Seasonal Color Manager at Landscape Concepts Management

Landscape Concepts Management
Session: Labor Efficiency Through Innovations
... Sunday, July 11 • 9:30 AM - 11:00 AM

Carrie Hancock Seasonal Color Manager at Landscape Concepts Management Responsibilities:Manages all aspects of the Seasonal Color Department including installations, quality control, procurement and design. Education:The Ohio State University...
Speaker: Joe Neal, Professor of Weed Science and Extension Specialist at North Carolina State

NC State University
Sessions (3): Strategies to Reduce Weed Control Costs .... Recognizing and Avoiding Herbicide Injury ... Glyphosate Toxicology Update
Joe Neal Professor of Weed Science and Extension Specialist at North Carolina State University  Dr. Joseph C. Neal is Professor of Weed Science and Extension Specialist for weed management in landscapes, nursery crops and Christmas tree...
Speaker: Steve Castorani, President/CFO at North Creek Nurseries

North Creek Nurseries
Session: Tune into Green Infrastructure Through the Power of Plants .... Tuesday, July 13 • 9:30 AM - 10:30 AM
Steve Castorani President/CFO at North Creek Nurseries Founded in 1988 by Dale Hendricks and Steve Castorani, North Creek is a propagation nursery that supplies starter plugs to wholesale and retail nurseries. We have a large selection of...
Speaker: Ariana Torres, Assistant Professor, Agricultural Economics at Purdue University

Purdue (Extension / PPDL)
Session Title: Economics of Using PGRs in Landscape on Shrubs .... Monday, July 12 • 4:30 PM - 5:30 PM
Purdue Agricultural Economics Department Purdue’s Agricultural Economics Department covers a wide array of issues from development, trade, macroeconomics policy implications, agribusiness, production and consumption all the way to...
Speaker: Paul Westervelt, Chief of Container Operations at Saunders Brothers, Inc.

Saunders Brothers
Session: The New Perennial Movement: Why it Matters to Our Industry .... Saturday, July 10 • 4:00 PM - 5:00 PM
Paul Westervelt Chief of Container Operations at Saunders Brothers, Inc.  Paul Westervelt is a professional plant geek who has run the annual and perennial program for Saunders Brothers Nursery in Piney River, Virginia since 2004, where he...
Speaker: Maria Zampini, President at UpShoot, LLC

UpShoot
Two Sessions: More Trees, Please! New Trees to Grow and Sell .... How to Communicate Your Green Values to Your Consumers
Maria Zampini President at UpShoot, LLC  Maria is a 4th generation nurseryman and proud of it! After graduating from Penn State with a BS in Horticulture, she ran the family’s 1000 acre wholesale nursery, destination attraction garden...
Speaker: Fred Gouker, Research Geneticist at USDA-ARS, U.S. National Arboretum

USDA-ARS Application Technology
Session Title: Boxwood Breeding ,,,, Sunday, July 11 • 3:05 PM - 3:50 PM
Fred Gouker Research Geneticist at USDA-ARS, U.S. National Arboretum  BBIG Co-Project Director and Plant Geneticist/Breeder with USDA-ARS, U.S. National Arboretum, Floral and Nursery Plants Research Unit in Beltsville, MD. His research program...
Speaker: Richard Olsen, Director, U.S. National Arboretum at U.S. Department of Agriculture-Agricultural Research Service

USDA-ARS Application Technology
Session Title: Impact on Nurseries --- The U.S. Arboretum: Our Role, Your Future .... Saturday, July 10 • 1:00 PM - 2:00 PM
Richard Olsen Director, U.S. National Arboretum at U.S. Dept of Agriculture-Agricultural Research Service  Since 2015, Dr. Richard T. Olsen has served as the seventh Director of the United States National Arboretum (USNA). But Dr. Olsen was...


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