Description: Gone are the days of big margins and absorbing losses. Today, your success in the greenhouse business is linked to efficient production processes, crop cost analysis, and managing risks to ensure profitability. This session focuses on best business practices to improve your operation and put you on the path of making (more) money.
Level: Progressive Type: Business Operations
Mike Gooder is president and co-owner with wife Rachel of Plantpeddler, located in Cresco Iowa, and has been in business since 1980, with their son John joining the operation in 2014. Plantpeddler’s Young Plant division is a major propagator of vegetative genetics with industry leadership in Begonias. The wholesale division focuses on premium retail-ready products from Spring through Christmas. Mike is a graduate of horticulture from Iowa State University and is involved in several industry groups, including the AmericanHort Greenhouse Community Connector and Advocacy committees. Mike is a recipient of the National Horticulture Leadership Award and speaks on a wide range of horticultural and business topics regionally and nationally.
Plantpeddler .... The Company Growing for You! We are your proven supplier of top quality plants that meet all your needs. Located in Cresco, Iowa since 1980, Plantpeddler has built a very colorful history. With roots starting in a traditional floral and garden center format, Plantpeddler has seen extensive growth through the development of multiple divisions that serve an extensive clientele ranging from gardeners to greenhouse growers. Whether you are a commercial grower sourcing young plant material, a retailer seeking finished plants or fresh veggies, or a consumer looking for a floral arrangement, Plantpeddler is ready to deliver!
Address: 530 2nd AVE SW Cresco, IA 52136 Email: email@example.com Contact: Mike Gooder Phone: (563) 547-2361 FAX: (563) 547-5792
Founded in 1984, focus of bringing gardeners premium live products to enhance the beauty of their homes and gardens. Production and distribution is on a 52 week annual basis.
World class production facilities grow uniform, replicable, repeatable crops allowing our retailers optimal opportunity for success and profit.
Sales, distribution, and supply chain capabilities developed to capitalize on maximum volume during peaks, and wide area distribution to capture market.
Continuous research and development focused on bringing new and innovative products to market, with a relentless goal of delivering beyond expectations.