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Speaker: Marco Orlandelli, CEO at ORLANDELLI GROUP LLC

Session Title:  Developing a Store Within A Store

Sunday, July 11  2:30 PM - 3:30 PM

Description:  The store-within-a-store model has been prevalent in Europe for years, and while they exist in the U.S. – perfume counters at Macy’s for example – we're beginning to see even more innovation in retail partnerships to solve the needs of today’s shoppers. Done well, the store-within-a-store model is the proverbial win-win situation. The host retailer reduces expenses while adding value and reaching wider audiences. In this panel discussion, you will learn how multiple garden centers embraced the concept, found suitable partners, and drove sales. 

Level: Intermediate         Type: Business Operations

Session Speaker, Panelists:

Katie Dubow, President at Garden Media Group .... Moderator
Jessie Jacobson, Owner at Tonkadale Greenhouse ..... Panelist

ORLANDELLI GROUP LLC .... Equipment to handle plants and flowers
ORLANDELLI GROUP srl is a leading company in planning and manufacturing equipment to improve the handling and display of plants as well as flowers. For more than 30 years the company has been engaged in the floricultural domain, proposing innovative , practical and efficient solutions like carts for all proposes, displayers for Garden Centres and flower shops , special containers,production benches, landscaping software and more.

Orlandelli Group is much more than that! It has been in the floricultural field for 5 generations : it belongs to “Gruppo Orlandelli”, composed by the majestic “Valle dei Fiori” garden centre, “Orlandelli Ugo” commercial farm and “Giardini Valle dei Fiori” company that designs and creates green areas and "Entergreen" a consulting company for garden centers and DIY centers. floricultural, garden centre, designs, realizes green areas

Address:     13165 Notre Dame Ln E Jacksonville, FL 32218
Email:    r.cantoni@orlandelli.it     Contact:   Raffaele Cantoni
Phone:    305-320-9284   FAX:  +39 0376 960303


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