Session Title:  Developing a Store Within A Store

Sunday, July 11  2:30 PM - 3:30 PM

Description:  The store-within-a-store model has been prevalent in Europe for years, and while they exist in the U.S. – perfume counters at Macy’s for example – we're beginning to see even more innovation in retail partnerships to solve the needs of today’s shoppers. Done well, the store-within-a-store model is the proverbial win-win situation. The host retailer reduces expenses while adding value and reaching wider audiences. In this panel discussion, you will learn how multiple garden centers embraced the concept, found suitable partners, and drove sales. 

Level: Intermediate         Type: Business Operations


Session Speaker, Panelists:

Marco Orlandelli, CEO at ORLANDELLI GROUP LLC
Katie Dubow, President at Garden Media Group .... Moderator
Jessie Jacobson, Owner at Tonkadale Greenhouse ..... Panelist
LaManda Joy, Owner City Grange


Session Title: Their Business is Poppin!

 Sunday, July 11  4:00 PM - 5:00 PM

Description:  They're popping up all over...and we aren't talking about ads! This panel of innovative pop-up plant shops are taking their plants to the people. From a successful pop-up buffet of Instagram-worthy plants, to a 1949 Chevrolet Farm Truck named Winnie packed full of foliage, these innovative owners are taking their passion and love for plants on the road and straight to the customer. Come prepared with your questions! Learn how each of these unique plant shops came to be and the journey they took to get here.  

Level: Fundamental     Type: Business Operations


Session Speakers:

Jessica DeGraaf, Retail Account Manager at Proven Winners®
Brian Wildeman, Owner at Wilde Horticulture
LaManda Joy, Owner City Grange
Tony Abruscato, Mr. Green Chicago FLOWER SHOW PRODUCTIONS, INC.
Jan Goodman, Owner/President at Cityscapes Inc



    LaManda Joy

    Owner City Grange 

    LaManda Joy believes the world would be a better place with more gardeners in it and her personal motto is United We Blossom.

    She is an author (Timber Press), national speaker, Illinois Extension Master gardener and founder/former executive director of the award winning nonprofit garden education program Peterson Garden Project in Chicago, Illinois.

    LaManda opened the country's first education-based garden center in 2019. City Grange, a woman-owned social enterprise now has two locaitons (and more coming in 2022) in Chicago neighborhoods where they strive to provide organic, curated and plastic-free plant material and other carefully sourced gardening supplies while offering education every step of the way. 

    Recently, LaManda and her team (in collaboration with Garden Media Group) launched The Great Grow Along - an international virtual garden event designed to break boundaries that have confined in-person garden events in the past. Great Grow Along is expanding into content creation and distribution for partner IGCs and other garden-related retail.


    Learn. Shop. Blossom .... Organic Kitchen Garden Collection @ City Grange
    We believe the world will be a better place with more gardeners in it. We exist to remove any and all barriers (or as many as we can) to your gardening success. Don’t want to do it yourself? That’s ok. We offer full service landscaping, container design and interior plantscaping for your home or office. City Grange provides an authentic, rooted, friendly, functional and community-building experience - one that brings to life our whole-hearted belief that, United We Blossom. Our first location, in Lincoln Square, opened at 5500 N. Western Ave. in April of 2019. Our second location opened May, 2020 in the Beverly neighborhood of Chicago at 1818 W. 99th St.. We have our sights set on the Uptown/Buena Park and Portage Park neighborhoods for 2021. Like what we’re doing? We do, too. As a for-profit social enterprise, we have a team of investors who believe in our vision and are helping make it a reality with their funds and expertise. Sound like you? Send us a note and let’s talk. City Grange is here to help people experience for themselves how gardening can transform not just their personal lives, families, neighborhoods and cities, but the life of the planet as well.

    Address:   1818 West 99th St. Chicago, IL 60625
    Email:  customerservice@citygrange.com     Contact:  
    Phone:  312.883.9721   FAX: 

                 




               

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