BUSINESS PLUS:  Speakers / Sessions

Education is the Heart of Cultivate'21 ... AmericanHort offers 100+ educational sessions to provide you with industry best practices, fresh ideas, creative solutions. Cultivate'21 is a great opportunity to enhance your business and your career!
Plan for Success @ Cultivate'21 -- Preview Speakers, Educational Sessions

Speaker: Craig Regelbrugge, Senior VP Public Policy, Government Relations at AmericanHort

Two Sessions: Monday, July 12 - Winning in Advocacy: A Year in Review ... Policy and Labor: Impact on Greenhouse and Nursery Growers
Craig Regelbrugge  Senior Vice President of Public Policy and Government Relations at AmericanHort  Craig Regelbrugge serves as senior vice president at AmericanHort, where he leads the staff team responsible for public policy, industry...
Speaker: Tal Coley, Director of Government Affairs at AmericanHort

Session Title: Winning in Advocacy - A Year in Review
Monday, July 12 • 1:30 PM - 2:30 PM

Tal Coley Director of Government Affairs at AmericanHort  Tal Coley is the director of government affairs for AmericanHort out of Washington, D.C., where he conducts outreach on industry objectives and external affairs initiatives. He joined...
Speaker: Terri McEnaney, CEO/Owner at Bailey Nurseries

Bailey Nurseries
Session Title:  Women in Horticulture --- A Powerful, Inspiring Networking Experience .... Monday, July 12 • 12:00 PM - 1:30 PM
Terri McEnaney CEO/Owner at Bailey Nurseries  Terri McEnaney is CEO of Bailey Nurseries, Inc., and a 4th Generation leader in her family’s nursery business.  Since 1905, Bailey Nurseries has remained a family-owned company...
Speaker: Anna Ball, CEO/President at Ball Horticultural

Ball Horticultural
Session: Are We Making Progress Toward Closing the Workforce Gap in Horticulture ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Anna Ball CEO/President at Ball Horticultural Company  Anna Caroline Ball is President and CEO of the 111-year-old Ball Horticultural Company, which specializes in all aspects of horticulture, including breeding, biotechnology, production, and...
Speaker: Cole Mangum, Vice President at Bell Nursery USA

Bell Nursery
Session Title: Are We Making Progress Toward Closing the Workforce Gap in Horticulture ..... Tuesday, July 13 • 8:00 AM - 9:00 AM
Cole Mangum Vice President at Bell Nursery USA LLC  Cole joined Bell Nursery full time 2008 working alongside Tom Wheeler assisting with growing operations. The following year, he moved to Allentown, Penn., to manage Bell's distribution...
Speaker: Gary Cortes, Partner at FlowVision, LLC

Two Sessions: Lean Flow in Sales & Marketing .... Load Consolidation Program that Helps Growers and Retailers
Gary Cortes Partner at FlowVision, LLC  Gary’s 30 years of Lean Flow Manufacturing experience includes actual implementations in factories where he worked at as well as guiding Lean Flow implementations in companies around the world. In...
Speaker: Katie Elzer-Peters, Owner at Garden of Words, LLC

Garden of Words
Three Sessions: How to Manage E-commerce Staff .... Retail Ecommerce Opportunities for Growers .... Marketing Strategies to Increase Revenue
Katie Elzer-Peters Owner at Garden of Words, LLC  Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a marketing firm that specializes in green industry clients. For 12 years she has helped brick and mortar and e-commerces...
Speaker: Leslie Halleck, Green Industry Consulting & Marketing at Halleck Horticultural

Halleck Horticultural
Four Sessions: Women in Horticulture .... Art of Mentoring and Being Mentored .... Strategies for Challenging Gender Bias .... Becoming a More Powerful Communicator
Leslie Halleck Green Industry Consulting & Marketing at Halleck Horticultural  Leslie F. Halleck is a certified professional horticulturist (ASHS) who has spent her 28-year career hybridizing horticulture science with home gardening...
Speaker: John Kennedy, Owner at John Kennedy Consulting

John Kennedy Consulting
Six Sessions: Creating a Culture of Metrics & Performance Reviews, Dealing with Difficult Employees, Transformational Sales, Setting Up Your Crew Leaders, Becoming Comfortable with Being Uncomfortable
John Kennedy Owner at John Kennedy Consulting  Speaker, author and strategist John Kennedy has presented to over 500,000 audience members over the last 20 years including countless audiences in the landscape and green industry. His extensive...
Speaker: Kurt Yerak, President at KEY Leadership Group, LLC

KEY Leadership Group
Session: Cultivating Company Culture - Saturday, July 10 • 1:00-5:00 PM
Kurt Yerak President at KEY Leadership Group, LLC  Kurt has been training leaders, facilitating team effectiveness sessions and providing executive coaching for companies of various sizes in a wide range of industries nationwide including...
Speaker: Lisa Minter-Bustin, Manager of Garden Retail at Minter Country Garden

Minter Country Gardens
Session: Women in Horticulture – A Powerful, Inspiring Networking Experience ... Monday, July 12 • 12:00 PM - 1:30 PM
Lisa Minter-Bustin Manager of Garden Retail at Minter Country Garden  Lisa Minter-Bustin is manager of Minter Country Garden in Chilliwack, British Columbia. She leads The Country Garden team that sources an astonishing selection of new plants...
Speaker: Tom Shay, Principal at Profits Plus Solutions, Inc

Profits Plus Solutions
Three Sessions: Basic Financials 101 .... How To Get More From Your Investment .... Pricing Strategies
Tom Shay Principal at Profits Plus Solutions, Inc  Tom Shay's experiences as a fourth generation small business owner provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with...
Speaker: Lee Fredericks, Territory Manager at Rainbow Treecare Scientific Advancements

Rainbow Treecare
Session: Creating a Company Culture that is Distinctive and Remarkable .... Sunday, July 11 • 2:30 PM - 3:30 PM
Lee Fredericks Territory Manager at Rainbow Treecare Scientific Advancements  Lee Fredericks is a Territory Manager for Rainbow Treecare Scientific Advancements where he acts as a trusted industry advisor creating fundamental breakthroughs in...
Speaker:  Shannon Rodocker, President and CEO at Remember Marketing

Remember Marketing
Two Sessions: Growing an Integrated Marketing Plan to Maximize Your Budget .... The Basics of Facebook for Business
Shannon Rodocker President/CEO at Remember Marketing Shannon is what some would call a detail-oriented, idea woman with an on-track vision for success. She has helped local and national organizations win business and reach relevant audiences...
Speaker: Susan E. Yoder, Executive Director Seed Your Future

Seed Your Future
Two Sessions: Progress Toward Closing Workforce Gap in Horticulture .... Making Your Company Attractive to Next Wave of Employees
Susan E. Yoder Executive Director at Seed Your Future  Susan is the Executive Director of Seed Your Future – a national movement to promote horticulture and encourage more young people to pursue careers working with plants. She joined...
Speaker: Russell Clayton, Co-Founder & Lead Trainer at Work-Life Insights

Work-Life Insights
Two Sessions: Using Emotional Intelligence to Improve Your Performance and Team .... Building the Superpower of Resilience
Russell Clayton Co-Founder and Lead Trainer at Work-Life Insights  Russell Clayton is an author, speaker, and college professor. His latest book is Balancing Life. Dr. Clayton has had the privilege of speaking to and leading workshops for...

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