Session: How to successfully integrate sustainable containers into the market: An overview of growing practices, marketing and profitability

Tuesday, July 13  9:30 AM - 10:30 AM

A new Capgemini Report revealed that 79% of consumers are altering their overall purchasing habits towards sustainable products due to a dramatic shift in social and environmental reasonability.

For growers and garden centers, this translates to an opportunity to increase the market penetration of sustainable containers to an audience now craving such environmentally friendly alternatives.

The word “sustainable” is broad and therefore not easily defined, understood or translated for practical applications among growers and garden centers. Especially when it concerns black resin containers, which are commonly used to commercially cultivate plants before being sold to consumers who are left figuring out the proper method for disposal.

For growers, we’ll shatter the myths that sustainable containers require revamping your current growing operation and are limited in strength and durability.

For retailers, we’ll provide better tools to communicate with your growers about sustainable demands, as well as how to effectively market these products to a diverse audience.

Overall, you’ll walk away enlightened by the strong value proposition sustainable containers possess. Armed with increased social responsibilities, consumers are willing to pay more for these alternative products, which in turn generates more revenue at retail while contributing to the overall health and well-being of the planet.

Come join us for this engaging discussion! 

Level: All Audiences           Type: Growing

Evaluation Link: https://cultivate.cnf.io/sessions/kp5d


Session Speakers:

Bryce Anderson, Territory Sales Manager at The HC Companies ... MODERATOR
Christopher Beytes, Editor at Ball Publishing .... PANELIST
Korey Mensch, Owner at Mensch Greenhouse .... PANELIST
Mark Yelanich, Director of Research at Metrolina Greenhouses .... PANELIST



    Bryce Anderson,

    Territory Sales Manager The HC Companies 

    Bryce works closely with growers on identifying container solutions, which provide upstream and downstream operational benefits. During his time at HC, Bryce has been involved in New Product Development and Continuous Improvement, as well as managing our FiberGrow® line in which he was instrumental in the development and launch of our new EcoGrow® fiber products. In his 27 plus years in the industry, Bryce has spent several years as a greenhouse grower and production manager, worked on the distribution side in sales, sales management and operations and continues to work with growers on operational excellence and cultural best practices. His passion and knowledge of the industry extends to the subjects of water, media, nutrition and crop protection.  

    We Make it Easy to Find the Right Products for Your Growing Operations
    We are your leading single source delivering countless smart solutions for the growing industry™… from plastic planters and growing pots to nursery containers, garden containers, flats, plug trays and seed starting kits. Plus, we provide growers with unique options in printing and labeling to create vivid in-store displays and brand your plants, while retailers can rely on our merchandising programs to capture consumer attention and sales for our planters and gardening accessories. So whether you are a Greenhouse, Nursery, Distributor or Consumer Retailer, our trusted brands provide you more innovation, selection, quality, sustainability and service to increase productivity and grow your business!


       




       

    Address: 2450 Edison Blvd, Ste 3, Twinsburg, OH 44087
    Email:     customersupport@hc-companies.com     Contact:    
    Phone:    800-225-7712    FAX:     336--683-0461

                   


    Our respected brands cover the Greenhouse, Nursery and Consumer categories, and we are dedicated to providing the innovation, quality and service to keep your growing business growing! So no matter where or what you grow, the Myers Industries Lawn & Garden Group can help you improve performance and profitability ...

    ... In the Greenhouse: Our Dillen® and ITML® brands provide Greenhouse growers with everything from pot and tray systems to hanging baskets, plug and propagation trays, flats and inserts and more. All automation friendly to support your operations and produced to the highest quality standards.

    ... In the Nursery: Rely on our diverse selection of Pro Cal® and Amerikan® nursery containers and trays to meet your every need, from ground covers and perennials to small shrubs, trees and evergreens.

    ... In the Consumer Store: With Listo®, Akro-Mils Lawn & Garden® and Planters Pride®, your customers can choose from a wide variety of indoor and outdoor decorative resin pottery, planters and hanging baskets; seed starting kits; gardening accessories and much more. And we support our consumer products with vibrant point-of-sale merchandising and displays. 

       

    Greenhouse Products

    DECORATIVE CONTAINERS .... HANGING BASKETS .... ROUND CONTAINERS .... SQUARE CONTAINERS .... SUPPORT SYSTEMS .... TRAYS, FLATS & SHEETS

    The HC Companies understands the importance of the greenhouse grower – providing them with quality products designed for their unique growing needs and challenges. It all begins with the right horticultural container, and we pride ourselves on delivering a product to help increase efficiency while decreasing overall product costs.


    Standard Colors: Colors (besides black) are subject to minimums based on SKU. For Injection, colors (besides black and green) are subject to minimums. Offset printing available on some containers. For decorative containers and hanging baskets, standard colors vary by style and SKU. Optional colors shown. Contact an HC representative for more details.


    Nursery Products

    ROUND CONTAINERS .... TRAYS, FLATS & SHEETS

    The HC Companies provides nursery growers with many cost-effective, durable and innovative containers to alleviate one variable from their ever-growing to-do-list. As branding becomes more and more important for organizations today, HC offers in-house printing to help customers stand out in a crowded marketplace. 


     

    Standard Colors: Black only. Offset printing available on some containers.


    Consumer Products

    HANGING BASKETS .... RAILING PLANTERS & DECK BOXES .... ROUND PLANTERS .... SAUCERS & SPECIALTY ITEMS .... SQUARE PLANTERS .... WATERING CANS .... WINDOW BOXES

    From modest urban dwellers to rural residences complete with a majestic front porch – the word “home” is no longer defined by the size of your space but the size of your imagination to create something inviting and comforting.



               

               The Lawn & Garden Marketing Association "Green Marketing" programs -- Plan for Success at Events  /  Stay Connected Year Round
               Contact LGMA to Showcase New Products / Catalogs / Seasonal Promotions --- GoGreen@LawnGardenMarketing.org