Education is the Heart of Cultivate'21 ... A great opportunity to enhance your business and career!
AmericanHort assembles and offers 100+ educational sessions, as well as a variety of Workshop and Industry Production Tours and much more throughout the Cultivate schedule. The objective is to provide you with industry best practices, fresh ideas, and creative solutions to common challenges – so that you can become more efficient, productive and prepared for the future.

           

FRIDAY, JULY 9th         ----           SESSION TITLE        ----    SPEAKER SHOWCASE (Link)

9:00 AM - 9:45 AM

But They Said Hemp Was Legal! What Every Hemp Grower Needs to Know About Evolving Laws & Regulations Impacting the Industry

10:00 AM - 11:00 AM

Opportunities in Hemp Cultivation for the Floriculture Industry

11:15 AM - 12:15 PM

Greenhouse Needs for Hemp Production

1:30 PM - 2:30 PM

Fine Tuning Your Hemp Field Production

2:45 PM - 3:45 PM

Stop the Rot: What You Can't See Can Hurt Your Bottom Line

4:00 PM - 5:00 PM

Pest Management Strategies for Hemp

SATURDAY, JULY 10th         ----           SESSION TITLE        ----    SPEAKER SHOWCASE (Link)

7:00 AM - 5:30 PM

Garden Center Retail Tour

Oakland Nursery, Wilsons Garden Center

7:00 AM - 5:30 PM

Greenhouse Production Tour

Case Verde Growers, Pettiti’s Garden Center, Thorsen’s Greenhouse

7:00 AM - 5:30 PM

Landscape Zoo Tour

Columbus Zoo & Aquarium

7:00 AM - 5:30 PM

Nursery Production Tour

Bluestone Perennials, North Coast Perennials, Ridge Manor Nursery.

7:00 AM - 6:30 PM

Pest Diagnostics & Technology Workshop

7:30 AM - 5:30 PM

Garden Retail Workshop: Taking it to the Next Level

8:00 AM - 12:00 PM

The Art of Talent Management: How to Hire and Coach Talent for Long-Term Success

8:00 AM - 5:00 PM

Building a Better Workforce

9:00 AM - 10:00 AM

Efficiency Trends for Greenhouse Production

9:00 AM - 10:00 AM

Impact of Genetics and Environment on Hemp Yield and Quality

9:00 AM - 10:00 AM

Using both SANC and Plant Sentry to Increase Productivity and Sales

9:15 AM - 10:15 AM

Making the Most of Home Gardening and Cooking at Home Trends

10:15 AM - 11:15 AM

Crop Forecasting for Greenhouse Young Plant, Flower, and Field Hemp Production

10:30 AM - 11:30 AM

Changes for the Better: Our Industry’s Evolution

10:30 AM - 11:30 AM

FSI/MPS: A View on Worldwide Developments on Sustainability

10:45 AM - 11:45 AM

Help Your Plants Weather the Weather: Improving Plant Stress Tolerance in Container-Nursery Production

11:30 AM - 12:30 PM

Hemp Fertility and Nutrient Management to Maximize Yield

1:00 PM - 2:00 PM

Getting Down to Business: Managing Costs, Risks and Profitability

1:00 PM - 2:00 PM

Impact on Nurseries: The U.S. Arboretum - Our Role, Your Future

1:00 PM - 5:00 PM

Cultivating a Company Culture

1:00 PM - 5:00 PM

Moss Wall Workshop

1:15 PM - 2:15 PM

Basics of Growing Common Foliage Plants

1:30 PM - 2:30 PM

Harvesting, Drying, and Processing Hemp

2:30 PM - 3:30 PM

For the Common Good: Public Breeding Programs Address the Needs of the Industry

2:30 PM - 3:30 PM

Water Treatment Systems: From Theory to Real Life

2:45 PM - 3:45 PM

Growers of All Sizes Can Make Wise Automation Investments

4:00 PM - 5:00 PM

Hemp Growers Speak Out

4:00 PM - 5:00 PM

The New Perennial Movement: Why it Matters to Our Industry

4:00 PM - 5:00 PM

The Nuts & Bolts of Getting Into Hydroponics

4:15 PM - 5:15 PM

Successful Combos: Baskets and Containers that Work for Growers and Consumers

SUNDAY, JULY 11th         ----           SESSION TITLE        ----    SPEAKER SHOWCASE (Link)

9:30 AM - 10:30 AM

Basics of Producing Culinary Herbs and Vegetable Transplants

9:30 AM - 10:30 AM

Creating a Culture of Metrics

9:30 AM - 10:30 AM

Cut Flower Series: The Latest and Greatest New Cut Flowers!

9:30 AM - 10:30 AM

The Inside to Understanding Gardening Motivations

9:30 AM - 10:30 AM

Understanding and Maximizing the Value of Root Zone Microbes

9:30 AM - 10:30 AM

Where is the Tropical Industry Headed?

9:30 AM - 11:00 AM

Labor Efficiency Through Innovations

9:45 AM - 10:45 AM

New Lighting Strategies for Greenhouse and Indoor Crop Production

9:45 AM - 10:45 AM

Strategies to Reduce Weed Control Costs in Container Nurseries

11:00 AM - 11:45 AM

Lighting and CO2 Management and Optimization

11:00 AM - 12:00 PM

2022 Trends Report

11:00 AM - 12:00 PM

Creating & Providing Effective Performance Reviews

11:00 AM - 12:00 PM

Greenhouse Strawberry Production to Extend Your Local Market Season

11:15 AM - 12:15 PM

Don't Let the Bark Bite: Proper Handling, Storage, and Utilization of Bark Substrates

1:00 PM - 1:20 PM

Boxwood Blight Research: What's the BBIG Deal?

1:00 PM - 2:00 PM

Best Practices in Contract Management

1:00 PM - 2:00 PM

Dealing with Difficult Employees

1:00 PM - 2:00 PM

Great PGRs to Reduce Labor Costs

1:00 PM - 2:00 PM

Making Houseplants Their Business

1:00 PM - 2:00 PM

Maximizing your Postharvest Potential for Cut Flowers

1:00 PM - 2:00 PM

Tips for Producing High-Quality, Non-Flowering, and Flavorful Culinary Herbs

1:00 PM - 2:00 PM

Tropical Plant Trends & Availability Q&A

1:15 PM - 2:15 PM

Approaching Grower-Level Pricing with a Strategy in Mind

1:20 PM - 2:00 PM

Fungicides and Management Implications for Boxwood Health

2:10 PM - 2:55 PM

Forecasting Systems for Boxwood Blight

2:30 PM - 3:30 PM

Creating a Company Culture that is Distinctive and Remarkable

2:30 PM - 3:30 PM

Developing a Store Within A Store

2:30 PM - 3:30 PM

In Deep Water: Making Sense of New Nursery Irrigation Technology and Strategies

2:30 PM - 3:30 PM

Policy and Labor: Impact on Landscape Operations

2:30 PM - 3:30 PM

Thinking about joining the hemp industry?

2:30 PM - 4:00 PM

How Leading Companies Implement and Evaluate New Technologies and Processes

2:45 PM - 3:45 PM

How to Put Together Effective Programs for Foliar Diseases of Greenhouse Ornamentals

2:45 PM - 3:45 PM

Transformational Sales

3:05 PM - 3:50 PM

Boxwood Breeding

4:00 PM - 5:00 PM

First-Year Flowering Perennials

4:00 PM - 5:00 PM

Help! I Need Somebody: How to Hire & Effectively Manage E-commerce Staff

4:00 PM - 5:00 PM

How to Engage Great Employees

4:00 PM - 5:00 PM

Recognizing and Avoiding Herbicide Injury to Landscape Plants

4:00 PM - 5:00 PM

The Template Method for Growing: Case Studies in Maximizing Quality and Efficiency

4:00 PM - 5:00 PM

Their Business is Poppin!

4:15 PM - 5:15 PM

Good Things Come in Threes (or more): Insecticide Resistance Management for Nurseries

4:15 PM - 5:15 PM

Lean Flow in Sales and Marketing

4:30 PM - 5:00 PM

Accelerating the Adoption of Biophilic Design: Results from GPGB’s Survey on Biophilic Design Elements - Indoor Plants

4:30 PM - 5:30 PM

Building and Marketing a Profitable Outdoor/Container/Streetscapes Rotation Program

MONDAY, JULY 12th         ----           SESSION TITLE        ----    SPEAKER SHOWCASE (Link)

9:15 AM - 10:00 AM

Measurement of Plant Nitrogen Status in Floriculture and Nursery Production Using Smartphones

9:30 AM - 10:30 AM

Expand your Market: Retail Ecommerce Opportunities for Wholesale Growers

9:30 AM - 10:30 AM

Leveraging Lavenders

9:30 AM - 10:30 AM

Mastering the Art of Mentoring and Being Mentored

9:30 AM - 10:30 AM

Merchandising 101: How to Grow Your Business with Basic Visual Merchandising Techniques

9:30 AM - 10:30 AM

New PGR Application Methods for Improving Consistency and Crop Quality

9:30 AM - 11:00 AM

How Interiorscapers Innovated in 2020

9:30 AM - 11:00 AM

Setting Up Your Crew Leaders and Crew for Success

9:45 AM - 10:45 AM

Managing Mealybugs Without a Blowtorch

11:00 AM - 12:00 PM

Developing Nutrient Programs that Match Water Quality

11:00 AM - 12:00 PM

Experiential Merchandising: How to Create Memorable Store Experiences That Will Keep Your Customers Coming Back for More

11:00 AM - 12:00 PM

Innovative Designs from 2020

11:00 AM - 12:00 PM

Policy and Labor: Impact on Greenhouse and Nursery Growers

11:15 AM - 12:00 PM

Glyphosate Toxicology Update and Alternatives for Weed Control in Landscapes

11:15 AM - 12:00 PM

RFID & Beyond:Using RFID, Drones, and BLE to Improve Crop Inventory Management

11:15 AM - 12:15 PM

Where Did That Come From? Disease Control in Propagation

12:00 PM - 1:30 PM

Women in Horticulture – A Powerful, Inspiring Networking Experience

1:00 PM - 1:40 PM

How safe is safe enough? Buddleja as a test case for breeding for sterility

1:00 PM - 2:00 PM

Go Small - Gain Big: Micro-Marketing Strategies to Increase Revenue

1:30 PM - 2:30 PM

Building a Foliage and Tropicals Program

1:30 PM - 2:30 PM

Efficiencies with Plant Choice and Design with Seasonal Color

1:30 PM - 2:30 PM

Using Emotional Intelligence to Improve Your Performance and Team

1:30 PM - 4:00 PM

Establishing Relationships with Building Specifiers: A GPGB Workshop

1:45 PM - 2:45 PM

Pest Management Update

1:45 PM - 2:45 PM

Winning in Advocacy: A Year in Review

3:00 PM - 4:00 PM

Consumer Psychology: Their Perspectives on Pricing, FOMO, Micromarketing and More!

3:00 PM - 4:00 PM

Dahlias Demystified

3:00 PM - 4:00 PM

Effectively Using Air Pruning Systems in Propagation and Nursery Production

3:00 PM - 4:00 PM

More Trees, Please! New Trees to Grow and Sell

3:00 PM - 4:00 PM

Strategies for Challenging Gender Bias: Use Your Power to Your Advantage

3:15 PM - 4:15 PM

Becoming Comfortable with Being Uncomfortable

3:15 PM - 4:15 PM

Biocontrol Agents and Compatibility

4:30 PM - 5:30 PM

Appealing to Customers Who Aren’t on Your Frequent Buyer List

4:30 PM - 5:30 PM

Becoming a More Powerful Communicator

4:30 PM - 5:30 PM

Economics of Using PGRs in Landscape on Shrubs

4:30 PM - 5:30 PM

Growing an Integrated Marketing Plan to Maximize Your Budget

4:30 PM - 5:30 PM

Nursery Swap Shop

4:45 PM - 5:45 PM

Biocontrols: Q & A with an Expert Panel

4:45 PM - 5:45 PM

Building the Superpower of Resilience to Better Manage Stress

TUESDAY, JULY 13th         ----           SESSION TITLE        ----    SPEAKER SHOWCASE (Link)

8:00 AM - 9:00 AM

Are We Making Progress Toward Closing the Workforce Gap in Horticulture? An Update From Seed Your Future

8:00 AM - 9:00 AM

Doubling Your Average Ticket Through Design-Driven Sales

8:00 AM - 9:00 AM

Estimating: Stop Guessing and Start Measuring

8:00 AM - 9:00 AM

Field Nursery Soil Health – New Research and Resources

8:00 AM - 9:00 AM

Living Walls 101: The In's and Out's of Living Wall Systems

8:15 AM - 9:15 AM

Basic Financials 101

8:15 AM - 9:15 AM

LED Lighting for Propagation

9:15 AM - 10:00 AM

Rethinking How and What You Mix to Engineer More Profitable Substrates

9:30 AM - 10:30 AM

How to successfully integrate sustainable containers into the market: An overview of growing practices, marketing and profitability

9:30 AM - 10:30 AM

Living Walls 201: Plant Selection and Care

9:30 AM - 10:30 AM

Load Consolidation Program that Helps Growers and Retailers

9:30 AM - 10:30 AM

Looking Ahead to Make Your Company Attractive to the Next Wave of Employees – A Panel Discussion with This Year’s HortScholars

9:30 AM - 10:30 AM

Mycorrhizae and Other Biostimulants: Optimizing Efficacy for Greenhouse Crops

9:30 AM - 10:30 AM

The Basics of Facebook for Business

9:30 AM - 10:30 AM

Tune into Green Infrastructure Through the Power of Plants

9:45 AM - 10:45 AM

Pricing Strategies

9:45 AM - 10:45 AM

Success with Cuttings: From Arrival to Stage 4 of Propagation

10:10 AM - 10:55 AM

Advanced Concepts in Managing Container Substrates Before and During Production

11:00 AM - 12:00 PM

A Blueprint for Successful Trialing of Container Media

11:00 AM - 12:00 PM

Container Design With a Twist

11:00 AM - 12:00 PM

Horticulture Therapy: When Did My Plant Become a Therapist?

11:00 AM - 12:00 PM

How to Communicate Your Green Values to Your Consumers

11:00 AM - 12:00 PM

Living Walls 301 - Pricing and Successful Installation of Living Walls

11:00 AM - 12:00 PM

Utilizing IP Rights to Achieve Maximum Value From a Breeding Program

11:15 AM - 12:15 PM

How To Get More From Your Investment


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